401 E. Las Olas Blvd, 130-410, Fort Lauderdale, FL 33301(954) 358-9491[email protected]8:00 am - 6:00 pm

Tag archive: social media marketing

Red Bull Marketing

Red Bull Marketing

Red Bull Marketing: A Revolution Even though Red Bull has been credited with inventing the energy drink industry, they do not sell you an ounce of it. If you look closely at their marketing, they sell you adrenaline, they sell you action, they sell you passion. They just happened to bottle it into a small…

What is the “Share of Voice” Metric in Social Media Marketing?

What is the "Share of Voice" Metric in Social Media Marketing?

Social Media is playing a larger role in marketing, and the challenge over the last few years has been measuring and tracking it. Companies want to know what is the ROI of their marketing efforts in the Social Media ecosystem, and that still remains as one of their top challenges to date. More tools are…

Social Media Advertising Best Practices: Facebook and LinkedIn

Social Media Advertising Best Practices: Facebook and LinkedIn

Social Media Advertising is on an uptrend. As time goes by, the market is getting a better understanding of the ROI of Social Media Marketing and companies are able to affix a particular dollar value per fan. There have been studies that have demonstrated that only 16% of fans actually see brand messages organically (compliments…

LinkedIn Ads: Pros and Cons

LinkedIn Ads: Pros and Cons

LinkedIn Ads LinkedIn ads and Social Media advertising as a whole have been picking up steam. With the recent IPO of Facebook and all eyes on its business model and financials, its ads division is getting extra attention as it is the main revenue driver of the Social Network. There have been arguments made on…

Should Your Business Be on Google+? [Infographic]

Should Your Business Be on Google+? [Infographic]

     Social Media is on such a strong upward trend that it seems that new Social Networks are popping up everywhere. With that fact in mind, the subject question is a valid one. One has to be selective and cannot try to be all things to all people. As such, before jumping on any…

What is Klout Score, Why Should We Care, How to Improve it?

What is Klout Score, Why Should We Care, How to Improve it?

What is a Klout Score you may ask? It is a website (Klout.com) that measures one’s social influence on a scale from 1 to 100. The higher the Klout Score the more influential one is in the Social Media Ecosystem. For example YouTube has a Klout Score of 100, yet Google has a Klout Score…

What is Inbound Marketing?

What is Inbound Marketing?

Inbound Marketing is a term that has been coined by Hubspot’s co-founder, Brian Halligan, and it refers to a new Marketing Strategy, one that is focused on having the prospective clients actually make the “inbound” call to a company. How does it work? Well before getting into that we need to understand where this strategy evolved…

Menu