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Tag archive: social media

Red Bull Marketing

Red Bull Marketing

Red Bull Marketing: A Revolution Even though Red Bull has been credited with inventing the energy drink industry, they do not sell you an ounce of it. If you look closely at their marketing, they sell you adrenaline, they sell you action, they sell you passion. They just happened to bottle it into a small…

What is the “Share of Voice” Metric in Social Media Marketing?

What is the "Share of Voice" Metric in Social Media Marketing?

Social Media is playing a larger role in marketing, and the challenge over the last few years has been measuring and tracking it. Companies want to know what is the ROI of their marketing efforts in the Social Media ecosystem, and that still remains as one of their top challenges to date. More tools are…

LinkedIn Ads: Pros and Cons

LinkedIn Ads: Pros and Cons

LinkedIn Ads LinkedIn ads and Social Media advertising as a whole have been picking up steam. With the recent IPO of Facebook and all eyes on its business model and financials, its ads division is getting extra attention as it is the main revenue driver of the Social Network. There have been arguments made on…

Bing vs Google | The Gap is About to Get Smaller

Bing vs Google | The Gap is About to Get Smaller

Bing vs Google Strategy is not about doing things better. It is about doing things differently. So in the land of search engines, trying to compute an algorithm that is better than Google’s is just not going to offer any serious competitive advantages at this point in the game. In the battle of Bing vs…

Should Your Business Be on Google+? [Infographic]

Should Your Business Be on Google+? [Infographic]

     Social Media is on such a strong upward trend that it seems that new Social Networks are popping up everywhere. With that fact in mind, the subject question is a valid one. One has to be selective and cannot try to be all things to all people. As such, before jumping on any…

LinkedIn vs. BranchOut

LinkedIn vs. BranchOut

We recently wrote about the similarities and differences between LinkedIn and Facebook for business but we did not discuss any of the 3rd party Apps that Facebook facilitates. In the subgroup of social networks for professionals there is a new kid in town: BranchOut. As you can imagine there are a number of differences between…

What is Klout Score, Why Should We Care, How to Improve it?

What is Klout Score, Why Should We Care, How to Improve it?

What is a Klout Score you may ask? It is a website (Klout.com) that measures one’s social influence on a scale from 1 to 100. The higher the Klout Score the more influential one is in the Social Media Ecosystem. For example YouTube has a Klout Score of 100, yet Google has a Klout Score…

What is Inbound Marketing?

What is Inbound Marketing?

Inbound Marketing is a term that has been coined by Hubspot’s co-founder, Brian Halligan, and it refers to a new Marketing Strategy, one that is focused on having the prospective clients actually make the “inbound” call to a company. How does it work? Well before getting into that we need to understand where this strategy evolved…

Visual Content Marketing is King

Visual Content Marketing is King

The old saying goes that “in the land of the blind the one-eyed man is king”. In today’s world we could say that in the land of content marketing, picture-sharing is king. Social Media is evolving and evolving fast, while we, users, have less and less time. What gives? We still want content but we…

Top 10 States with Highest CTR for Facebook Ads

Top 10 States with Highest CTR for Facebook Ads

Facebook Ads are a fantastic tool for marketers because they offer something that was unprecedented. It allows to display one’s ad in front of a very targeted segment of the population. Facebook permits a marketer to define whether a specific ad should be displayed to a man, woman, both, within a specific age range, with a…

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