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Tag archive: inbound marketing

Should Your Business Be on Google+? [Infographic]

Should Your Business Be on Google+? [Infographic]

     Social Media is on such a strong upward trend that it seems that new Social Networks are popping up everywhere. With that fact in mind, the subject question is a valid one. One has to be selective and cannot try to be all things to all people. As such, before jumping on any…

What is Klout Score, Why Should We Care, How to Improve it?

What is Klout Score, Why Should We Care, How to Improve it?

What is a Klout Score you may ask? It is a website (Klout.com) that measures one’s social influence on a scale from 1 to 100. The higher the Klout Score the more influential one is in the Social Media Ecosystem. For example YouTube has a Klout Score of 100, yet Google has a Klout Score…

What is Inbound Marketing?

What is Inbound Marketing?

Inbound Marketing is a term that has been coined by Hubspot’s co-founder, Brian Halligan, and it refers to a new Marketing Strategy, one that is focused on having the prospective clients actually make the “inbound” call to a company. How does it work? Well before getting into that we need to understand where this strategy evolved…

Visual Content Marketing is King

Visual Content Marketing is King

The old saying goes that “in the land of the blind the one-eyed man is king”. In today’s world we could say that in the land of content marketing, picture-sharing is king. Social Media is evolving and evolving fast, while we, users, have less and less time. What gives? We still want content but we…

3 Business Blogging Best Practices

3 Business Blogging Best Practices

Business Blogging is about driving traffic to your company’s website by delivering value to the reader. Hubspot has demonstrated that companies that blog receive 55% more traffic and 70% more leads compared to companies that don’t. In this new economy, having a strong internet presence is a must. If your competitors are not doing it,…

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