Category archive: Social Media
Red Bull Marketing
Red Bull Marketing: A Revolution Even though Red Bull has been credited with inventing the energy drink industry, they do not sell you an ounce of it. If you look closely at their marketing, they sell you adrenaline, they sell you action, they sell you passion. They just happened to bottle it into a small…
What is the “Share of Voice” Metric in Social Media Marketing?
Social Media is playing a larger role in marketing, and the challenge over the last few years has been measuring and tracking it. Companies want to know what is the ROI of their marketing efforts in the Social Media ecosystem, and that still remains as one of their top challenges to date. More tools are…
Social Media Advertising Best Practices: Facebook and LinkedIn
Social Media Advertising is on an uptrend. As time goes by, the market is getting a better understanding of the ROI of Social Media Marketing and companies are able to affix a particular dollar value per fan. There have been studies that have demonstrated that only 16% of fans actually see brand messages organically (compliments…
LinkedIn Ads: Pros and Cons
LinkedIn Ads LinkedIn ads and Social Media advertising as a whole have been picking up steam. With the recent IPO of Facebook and all eyes on its business model and financials, its ads division is getting extra attention as it is the main revenue driver of the Social Network. There have been arguments made on…
Should Your Business Be on Google+? [Infographic]
![Should Your Business Be on Google+? [Infographic]](http://blog.onyx-os.com/wp-content/themes/dt-nimble/timthumb.php?src=/wp-content/uploads/2012/05/Google-Plus-for-Business.png&zc=1&w=210&h=210)
Social Media is on such a strong upward trend that it seems that new Social Networks are popping up everywhere. With that fact in mind, the subject question is a valid one. One has to be selective and cannot try to be all things to all people. As such, before jumping on any…
LinkedIn vs. BranchOut
We recently wrote about the similarities and differences between LinkedIn and Facebook for business but we did not discuss any of the 3rd party Apps that Facebook facilitates. In the subgroup of social networks for professionals there is a new kid in town: BranchOut. As you can imagine there are a number of differences between…
What is Klout Score, Why Should We Care, How to Improve it?
What is a Klout Score you may ask? It is a website (Klout.com) that measures one’s social influence on a scale from 1 to 100. The higher the Klout Score the more influential one is in the Social Media Ecosystem. For example YouTube has a Klout Score of 100, yet Google has a Klout Score…
Visual Content Marketing is King
The old saying goes that “in the land of the blind the one-eyed man is king”. In today’s world we could say that in the land of content marketing, picture-sharing is king. Social Media is evolving and evolving fast, while we, users, have less and less time. What gives? We still want content but we…
Top 10 States with Highest CTR for Facebook Ads
Facebook Ads are a fantastic tool for marketers because they offer something that was unprecedented. It allows to display one’s ad in front of a very targeted segment of the population. Facebook permits a marketer to define whether a specific ad should be displayed to a man, woman, both, within a specific age range, with a…
10 States with LOWEST CTR for Facebook Ads
Alright, so this post will be much shorter because its other counterpart, Top 10 States with Highest CTR Facebook Ads, covers already most of the background information on Facebook Ads and the meaning of Click-Through Rates (CTR). If you haven’t read it yet, I strongly recommend it. You can read it HERE. What I will…