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Category archive: Videos

Google’s Response to Bing: Knowledge Graph

Google's Response to Bing: Knowledge Graph

We recently wrote about Bing’s new strategy of integrating social media into their search results. The overwhelming feedback received since that post is that this new strategy is not expected to make a dent in the gap that currently exists between Google’s 66% market share of online search and Bing’s 15%. Yesterday, Google ensured that…

The 4 Factors of Viral Marketing

The 4 Factors of Viral Marketing

How does a picture, an article, or a video go viral? Same as the flu. That’s why it is called viral. In Biology the infection of a virus-based disease is dependent on 4 factors: Frequency, Proximity, Potency, and Incubation. These same factors contribute to the Viral nature of online content. This great video below discusses…