Date archive: May 2012
Social Media Advertising Best Practices: Facebook and LinkedIn
Social Media Advertising is on an uptrend. As time goes by, the market is getting a better understanding of the ROI of Social Media Marketing and companies are able to affix a particular dollar value per fan. There have been studies that have demonstrated that only 16% of fans actually see brand messages organically (compliments…
LinkedIn Ads: Pros and Cons
LinkedIn Ads LinkedIn ads and Social Media advertising as a whole have been picking up steam. With the recent IPO of Facebook and all eyes on its business model and financials, its ads division is getting extra attention as it is the main revenue driver of the Social Network. There have been arguments made on…
Google’s Response to Bing: Knowledge Graph
We recently wrote about Bing’s new strategy of integrating social media into their search results. The overwhelming feedback received since that post is that this new strategy is not expected to make a dent in the gap that currently exists between Google’s 66% market share of online search and Bing’s 15%. Yesterday, Google ensured that…
Bing vs Google | The Gap is About to Get Smaller
Bing vs Google Strategy is not about doing things better. It is about doing things differently. So in the land of search engines, trying to compute an algorithm that is better than Google’s is just not going to offer any serious competitive advantages at this point in the game. In the battle of Bing vs…
Should Your Business Be on Google+? [Infographic]
![Should Your Business Be on Google+? [Infographic]](http://blog.onyx-os.com/wp-content/themes/dt-nimble/timthumb.php?src=/wp-content/uploads/2012/05/Google-Plus-for-Business.png&zc=1&w=210&h=210)
Social Media is on such a strong upward trend that it seems that new Social Networks are popping up everywhere. With that fact in mind, the subject question is a valid one. One has to be selective and cannot try to be all things to all people. As such, before jumping on any…
LinkedIn vs. BranchOut
We recently wrote about the similarities and differences between LinkedIn and Facebook for business but we did not discuss any of the 3rd party Apps that Facebook facilitates. In the subgroup of social networks for professionals there is a new kid in town: BranchOut. As you can imagine there are a number of differences between…