Date archive: April 2012
What is Klout Score, Why Should We Care, How to Improve it?
What is a Klout Score you may ask? It is a website (Klout.com) that measures one’s social influence on a scale from 1 to 100. The higher the Klout Score the more influential one is in the Social Media Ecosystem. For example YouTube has a Klout Score of 100, yet Google has a Klout Score…
What is Inbound Marketing?
Inbound Marketing is a term that has been coined by Hubspot’s co-founder, Brian Halligan, and it refers to a new Marketing Strategy, one that is focused on having the prospective clients actually make the “inbound” call to a company. How does it work? Well before getting into that we need to understand where this strategy evolved…
Visual Content Marketing is King
The old saying goes that “in the land of the blind the one-eyed man is king”. In today’s world we could say that in the land of content marketing, picture-sharing is king. Social Media is evolving and evolving fast, while we, users, have less and less time. What gives? We still want content but we…
The Dark Side of a High Conversion Rate
As an online marketer or business owner you want as many people as possible to come to your website and as many of them to convert to a lead or a sale. That number of people becoming a lead/sale divided by the number of people who visited your website is the conversion rate. As such,…
Top 7 Google Search Tips
So we know Google is the 800 pound Gorilla as it comes to online search, and it has become so prevalent that the name has officially become a verb: to Google something. Chances are that it is either your search engine of choice or that at some point or another, you have made use of it….
Top 10 States with Highest CTR for Facebook Ads
Facebook Ads are a fantastic tool for marketers because they offer something that was unprecedented. It allows to display one’s ad in front of a very targeted segment of the population. Facebook permits a marketer to define whether a specific ad should be displayed to a man, woman, both, within a specific age range, with a…
10 States with LOWEST CTR for Facebook Ads
Alright, so this post will be much shorter because its other counterpart, Top 10 States with Highest CTR Facebook Ads, covers already most of the background information on Facebook Ads and the meaning of Click-Through Rates (CTR). If you haven’t read it yet, I strongly recommend it. You can read it HERE. What I will…
6 Tips to Increase B2B Email Deliverability
Email Marketing is a wonderful tool in the nurturing of your leads. This tends to drive them further down your Sales Funnel with the possible outcome of a sale ; however, there are major differences in the B2C vs B2B Email Marketing dynamics. For one, most B2C email marketing campaigns have to deal with only…
Social Landing Pages: 5 Tips to Increase Conversion
We are in the midst of a Marketing revolution. We are shifting from attention grabbing to audience engagement. Social Media has catalyzed this reaction. Yet, as effective as Landing Pages are at converting traffic into leads, there have been few efforts at modifying them into Social Landing Pages. In its simplest form a Landing Page…